Multi-channel marketers play a crucial role in implementing marketing strategies and plans. They are responsible for executing day-to-day marketing activities across various platforms, channels, and systems. The apprentices will define, design, build, and implement campaigns to drive customer engagement and retention. As the first point of contact for marketing activities, they will allocate higher levels of work to the management team.

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Student working on computer
  • What you will study

    Knowledge -Brand/marketing theory -Business structure -What a marketing plan is -Creating content -Budget management -Supplier and stakeholder management -Campaign management

    Skills -Developing and interpreting briefs -Use copywriting techniques -Build multi-channel campaigns -Use software to design marketing assets -Meet budget requirements -Campaign management -Data analysis, including spreadsheets

    Behaviours -Accountability -Initiative and organisation -Working flexibly -Working collaboratively -Continuous professional development -Integrity and confidentiality

    Qualification -Chartered Institute of Marketing (CIM) for Affiliate. -Digital Marketing Institute (DMI) for Power. -Data and Marketing Association (DMA)

  • Entry Requirements

    Maths and English GCSE grades 9-4, Functional skills level 2, or initial assessment at level 1. Apprentices without level 2 English and maths must achieve this level before taking their EPA.

  • Assessment

    To complete the apprenticeship, apprentices will be expected to complete:

    • Portfolio showcasing practical work demonstrating skills and knowledge gained during the apprenticeship.
      • Interview underpinned by portfolio of evidence
  • Moving Forward

    Level 4 Digital Marketing Executive, Marketing Manager, Advertising and Media, Executive or Data Analyst Apprenticeship

  • Duration

    23 Months

  • Delivery

    Induction One day induction to Apprenticeship programme, meeting with a Skills Coach and Delivery Plan agreed.

    In College One workshop and workbased session a month for the duration of Programme.

    Assessment On programme assessments every 6-8 weeks, including progress reviews every 8-10 weeks.

  • Benefits

    Access learning materials 24/7 via Smart Assessor – your online learning environment

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Student Support

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Financial Support

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Term Dates

Key term dates and opening times